Only when your website provides value to its visitors, will your website be able to produce the results you desire.

So how do you determine the value that your website should provide to its visitors?

It's really not that hard, take a look at your existing customers / clients and ask yourself:

• What am I already doing to attract customers to my business?

Now you need to translate that to the customers point of view and get that onto your website.

Pick the top 3 to 5 customer / client types of your business. Pick the types who spend the most with your business. Write a short profile for each of these customer types. Keep it to a paragraph or two and try to really get into their heads as you write.

Now that you have an understanding of your most important customers, its time to work out what they want from your website. Take at least one task that each of your customer / client types would use your website for and describe it in detail.

Now plan the workflow for each of these tasks from the Home page of your website through to the action you want them to take. This action could be to buy products, download information, phone you, leave their contact details or just enjoy your website.

Now you have a plan, put it into action. For each of your featured tasks, ensure that the starting point is immediately obvious on your Home page.

When people land on your home page, particularly from a search engine, they decide within a few seconds whether your site has something to offer them - so make sure it's obvious.