Now you have the website your customers have been looking for, what can we do get them to it.

It's Now Time To Visit SEO

SEO or search engine optimisation is all about getting the attention of the major search engines. Everyone seems to have their own idea about what works.

The consensus seems to be that you need 2 things to get a good rank by the search engines:

1. A quality website which includes a lot of relevant and useful information in text form which can be read by the search engine robots
2. As many links to your website from high quality websites as you can get

The best possible start to SEO is what you have already done if you followed the preceding steps. Built a quality website with lots of information which is relevant to your customers needs.

You need to analyse your website and build a list of relevant keywords and phrases which apply to your website. These will help the search engines categorise your website.

While you are doing this think about the words users would type to find your pages. Then go back to your site and make sure that your site actually includes those words within it.

Add your keywords and phrases to the meta-data tags included in your web pages along with your website description.

If your site is brand new (never been a site before on your domain name), it's a good idea to register your site with the major search engines.

PPC

PPC or pay per click advertising allows you to bid on search words and phrases with the major search engines. When your words or phrases are used in a search request, your advertisement is displayed with the sponsored links in the search results.

The position of your advertisement in the sponsored links, depends on the relevance of the search to your words and phrases and how much you have bid for your advertisement.

You only pay if your advertisement is clicked on. This is the great thing about PPC advertising, you only pay when someone responds to your advertising.

PPC is an excellent way to get qualified traffic to your website quickly. You must plan you advertising program carefully to ensure that the traffic coming to your website will provide the best return for your advertising dollar.

Don't Rely On SEO And PPC Alone, Market Your Website Using Traditional Means

It takes time to build traffic on your website using SEO and PPC.

Make sure all of your marketing and other printed material contains your website address.

If you have just developed or redeveloped your website and are offering something new to your customers, do a mail out, advertise in a magazine, or anything you can think of to bring people to your website.