Ask yourself this - why would someone come back to your website after the first couple of visits?

If you sell the product that they want, direct from your website, sure they'll be back when they want more. What if you don't sell products on line, what does your website offer to encourage them back again and again?

If you can't think of anything - it's time to have a good look at what your website offers to your customers. If all your website provides is information about you and your company, it's time to turn it around and give it a customer focus.

You might think - we're a service organisation, what can our website offer our clients to keep them coming back? Well, you're an expert at what you do, so it wont be that hard to come up with some information in your field which will be useful to your clients.

Help yourself to be more productive by having clients come to you who are already well informed and know what they need you for. Less time spent talking to prospective clients to determine whether or not you can help them.

By helping prospective clients understand their needs and how you can help them, puts you in front when it comes time for them to choose someone to help them. You'll be streets ahead of your competitors who still have their bland uninformative services and about us websites.

OK, so we digressed a little by talking about first time visitors to your website again. Let's get back to the repeat visitors.

There is always something happening in your field of expertise that you can report on your website, and these days things change fast so use your website to keep people up to date.

Combine this with a newsletter to keep your customers up to date and you complete the cycle.

Make people feel part of your company. When things happen in your business, put the details up on your website and contact them to let them know.